WPT ROLLIE 


EVERLASTING SLAB MATERIAL 
APPLIED TO 


RETAIL STORES 


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Vitrolite slabs in varying sizes are‘ ‘set’ over any wall 

surfacing by means of a patented elastic cement that 

clings to the wall. This cement adjusts itself to settling, 
shrinkage or expansion, and absorbs shocks. 


ITROLITE 1s a material fire-fused from those minerals 

that form nature’s hardest rock. It is manufactured in 
pure white, jet black, and colors, in slabs ranging in size up- 
wards to 40x 84, and in thickness from %, to 1 inch. These 
slabs are used for wall finishing and industrial material, and 
tor tops of tables and other fixtures. 


Vitrolite appeals to every one because of its obvious 


cleanliness. Its pertectly smooth surface is impossible to stain 


even with inorganic acids. There is nothing about it to hold 


odors or breed bacteria. It is easy to clean and keep clean; in 


fact, the stroke of a damp cloth is all that is ever necessary. 


Unlike other materials used for structural surfacing, it 


will always remain in its perfect condition, never crazing or 
discoloring. It is fireproof, and although as hard as flint, will 
not crack if quickly heated or chilled. 


The ‘Urtrolite Company has organized sales and S (4 


installation organizations 
all over the world. These agencies are comprised of factory-trained work- 
men who understand the material and handle it without waste or experi- 
ment. Each organization has its own shop where Vitrolite is cut and 
ground to fit. The whole-country is within a-short distance of some one 
nd such construction company and will be quickly and expertly served by it. 


{[ PAGE Two | 


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Embassy Confectionery, Chicago. White Vitrolite, counter trimmed with black. Etched black Vitrolite tables. 


A CLEAN BACKGROUND MAKES SALES 


ITROLITE table tops are sold for use in 

the finest candy stores and fountain 
rooms, primarily on their good looks. Either 
jet black or pure white, these tables are 
easily cleaned, long-lived and sanitary. The 
stroke of a damp cloth, after a service, cleans 
the table perfectly. 

Many new and beautiful decorated effects 
have been worked out for both black and 
white tops. They express the latest and 
smartest artistic touch. Two tones of dull 
and shiny black are unusually effective. All 
wholesale drug and confectionery concerns 


can supply these tables, complete, from stock. 

The Vitrolite Company has worked out 
several general treatments for Vitrolite walls, 
ceilings, counters and table tops, all decorated 
with an harmonious motive of design. 
Such shops are not only conspicuous for 
their beauty, but for their abiding cleanli- 
ness and wholesome environment. The shops 
using these treatments are commanding the 
bulk of the business in every community. 
Sketches of these suggestive treatments will 
be sent to any storekeeper. Special designs 
can also be furnished on order. 


[ PAGE THREE ] 


Broadway Market, Detroit. Note the cleanly appearance of sparkling white Vitrolite counters with black trim. Obviously 
methods here are sanitary. 


Wessels 


Deli EE 


HILE DRUG COMPANY 


Black Vitrolite as a store front, name in white. Dignified but forceful and always well kempt in appearance. 


[ PAGE FouR ] 


A truly modern drug store. Sparkling Vitrolite counters and fountain, and Vitrolite soda tables at rear. 


MAKES STORES CLEAN AND BEAUTIFUL 


ETAILERS in all lines of business who 
raise their heads above the crowd are 
making use of Vitrolite. In plain white, black 
and decorated it is being used for store fronts, 
bulkheads, walls, ceilings, fixtures, table tops 
and counters. 

This hard, smooth material, so variable in 
its application, wherever installed provides 
permanency and efficiency, certainly desir- 
able attributes for any retail business. 

Vitrolite 1s economical, too—for the first 
cost is the last cost. A damp cloth will leave 


a whole store “spick and span” in a very short 
while. Vitrolite reduces cleaning costs and 
gives a better appearance. 


Vitrolite 1s used for the slabs on all Na- 
tional Cash Registers, and for many scale 
platters, and ice boxes. Manufacturers of 
these store fixtures are now using decorated 
Vitrolite extensively. 

A very pleasing effect can be attained by 
combining these decorated fixtures with dec- 
orated white or black table tops, walls and 
ceilings. 


Les MAS || 


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Vitrolite’s decorative possibilities 


well appreciated. Decorative panels show hair-cutting styles of all ages. Appropriate 
conventional designs complete the decoration. 


(GEPFAY GikweS) Vexcag) 


ORG ies: be RB Rens 1 AUR ANE 


The illustration at the right 
shows a cafeteria counter 
done in decorated Vitrolite 
—pleasingly ornamental 
and with all the immaculate 
appearance of sheer white 
Vitrolite. Vitrolite cafe- 
teria countersare produced, 
complete, in 4 foot sections. 
Counters are assembled so 
that there are no holes, 
bolts or screws in the Vitro- 
lite slabs. In plain white, 
white with two-tone black 
top and trim, and white 
with color decorations. 


At the right a lunch counter 
of decorated Vitrolite— 
very popular in the more 
modern lunch rooms. Wipes 
clean of all spots and spill- 
ings — always inviting and 
appetizing: 

Produced complete in the 
same types of Vitrolite as 
cafeteria counters, also in 4 
ft.lengths, assembled in any 
desired number of units. No 
bolts or screws in Vitrolite 
counters—full strength of 
material retained by a slab 
system of joining. Each sec- 
tion furnished with a heavy 
steel cutlery drawer. 


Above two-tone black Vitrolite table tops of standard design. Two-tone black Vitrolite may be used anywhere with assurance that it 

will prove attractive to all who like decorative effects and yet not offend the most conservative tastes. Other beautiful table top effects 

are secured with color-decorated white Vitrolite, two-tone white Vitrolite and color decorated, or two-tone ivory Vitrolite. An extensive 
selection of standard designs suitable for all varieties of installations is available and special designs are furnished where desired. 


[ PAGE SEVEN ] : 


ale HDAC MSIE NRSC le IQA Was 


DEC’ O RAcTCE D. Vi Ra Ossie 


N response to insistent demands of Vitrolite users, 

ranging from the fixture manufacturer to the interior 

4 decorator, a variety of processes and textures have been 
developed to decorate the surface of Vitrolite. 

By mechanical and chemical means colored patterns 
from the simplest border to the most elaborate mural 
painting are created in Vitrolite. Solid tones in any color 
or shade are available. For the decoration of black Vitro- 
lite on table and furniture tops and wall panels, patterns 
in several etched tones of gray, combined with glossy 
black are extensively used. The combination of these 


ws 


processes enables the accomplishment of any typeof dec- 
oration or combination of color which may be required. 

To develop decorative treatments and to co-operate 
with architects and decorators in their application, the 
Vitrolite Company maintains a department of design, 
employing artists and designers of national reputation. 
The services of this department are available to all in- 
terested in Vitrolite and either special designs or stock 
patterns are supplied. Every distributor will be pleased 
to exhibit samples of decorated Vitrolite and suggest 
ways in which it will fit into any building. 


Oga4 
‘Representatives 
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ViteolitesProducts. Come ae.e ek 201 WeeViadisonsot a oe nae Baltimore, Md. 
Vitrolite Construction Co...... 216 Pearl Stignd. co. 2 th cree eee Boston, Mass. 


Watrolice Products: @o. a aeens 
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711 Fulton St 
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Buffalo, N. Y. 
Chicago, Ill. 
Cincinnati, O. 
Cincinnati, O. 
Cleveland, O. 
Columbus, O. 
Dallas, Texas 
Denver, Colo. 
Detroit, Mich. 
Los Angeles, Calif. 
New Orleans, La. 
Tulsas-Okla: 
Montreal, Canada 
Omaha, Nebr. 
Philadelphia, Pay 
Pittsburgh, Pa. 
Portland, Oregon 
Roanoke, Va. 

San Francisco, Calif, 
Seattle, Washington 
Springfield, Mass. 
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London, S. W. I. Eng. 
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Shanghai, China 
Sydney, Australia 
Mexico, DF. Mex. 
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